Slight changes made to the corporate design

Thoughtful readers might have realised that the t-shirts in the shop show a different font type than used in the header or for all the other online media. In order to freshen up some bits and pieces I just updated headers for the website, the shop and icons and avatars for Twitter and Facebook.


As you can see above, this is the new header. It follows the same approach as the last, but offers some additions and changes:

312380_548788978476013_17195863_n1. The official type face for Golficiency is now ‘Futura‘. The URL is written in this font, so is the G on left hand side.

2. The G is accompanied by a dot. First, to make clear this is an abbreviation and second, in order to indicate the funny ambiguity to the ‘G-spot’. For sure the dot/spot can be interpreted as a golf ball too. In order to not destroy the symmetry the dot is not shown in the icons for Facebook or Twitter.

3. The slogan of Golficiency changed slightly as well. The former ‘where proficiency meets golf… there is golficiency’ has been removed and is replaced by ‘golf proficiency with german efficiency’. This almost rhyme brings the famous saying ‘german efficiency’ into the dictum.

I hope you like these changes. Let me know what you think.

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