I wanted to write this for quite a while but so many things came jeopardizing it to some extent. But it is as true as it was some weeks back really, when the 2019 Alfred Dunhill Links Championship took place.
I doubt it, but in case you are not familiar with the tournament, it’s a proper European Tour event, this year end of September. There is another Alfred Dunhill Championship taking place in South Africa every year, but here I’m talking about the Scottish links variant of the tournament.
There are multiple things that make this tournament so special:
- The courses
- The players
- The vibe
So let’s discuss all that and what it does to golf, the sport, the industry, the marketing and the general public perception as I believe you can’t really underestimate its effect(s).