Host venue of the Fatima Bint Mubarak Ladies Open, Saadiyat Beach Golf Club, inspires a generation with unique interactive campaign to uncover what makes women great
As 126 of the world’s best female golf professionals prepare to compete in the inaugural Fatima Bint Mubarak Ladies Open (FBMLO), 2-5 November, the host venue, Gary Player’s Saadiyat Beach Golf Club, is inspiring a generation in Abu Dhabi by showcasing the many diverse roles women play across all walks of life with an interactive #WomenOnCourse campaign.
Saadiyat Beach Golf Club has recognised the opportunity presented by the FBMLO to inspire and support women, both on the golf course and off. The #WomenOnCourse initiative launched yesterday and will continue throughout the tournament week, asking players, spectators and the Saadiyat Beach Golf Club family to get involved and show their support.
Clinton Norris, Sales Manager, Saadiyat Beach Golf Club says, “It is important we use this fantastic event to celebrate the major roles women play in our community and society at large. Our campaign is designed to support the Ladies European Tour and get people thinking and sharing their thoughts, whatever gender, age, ethnicity, so we can all appreciate and openly share how we are inspired by those we know and admire.”
#WomenOnCourse activities kicked off yesterday with a compelling discussion between LET professionals Melissa Reid and Camilla Lennarth, and two inspiring Emirati ladies Sarah Al Nowais, founder of FitNut Blog and co-founder TheADmovement and Fatima Al Ali, Fatima bint Mubarak Ladies Sports Academy as they shared their ideas on what makes women great and their thoughts about being ‘on course’, both in the literal sense of the golf course, and also ‘on course’ in life.
Camilla Lennarth said, “Whether it’s to win a tournament this season or achieve a well-balanced, healthy lifestyle, setting goals and check-points is integral to staying on course. What makes women great is their ability to empower one another and support their peers throughout these journeys. Being here in Abu Dhabi is a great opportunity to showcase golf and inspire the next generation.”
Sarah Al Nowais said, “TheADmovement was created to support and encourage women in Abu Dhabi to participate in an active lifestyle and sports. Seeing all these women here at Saadiyat Beach Golf Club, taking part in the first ladies professional golf tournament in Abu Dhabi has really inspired me to try golf and I hope that other women take the chance to visit during the event weekend.”
Monday evening also saw Saadiyat Beach Golf Club host a clinic for 16 students from the Higher Colleges of Technology. Leading up to the FMBLO, the club in collaboration with FBMA, has hosted a Training Program – offering Emirati women and students a series of 10 lessons over a five week period. Fatima Al Ali, who participated in the training said “I really love golf now that I’ve taken part in the sessions and it’s so exciting to meet some of the world’s best players here in Abu Dhabi.”
The #WomenOnCourse campaign continues, with the club asking the Saadiyat Beach Golf Club family, the players, tournament spectators and general golf fans to get involved and share their thoughts on what makes women great.